about us

Little Kameleon originated in the heart of Brussels.

While out jogging one day, passing countless families along the way, an urban mom was suddenly hit with the strong awareness of fast fashion’s unsustainability. A new collection of clothing every season. While this is the norm, there is simply nothing normal about it. Especially when it comes to kids, who outgrow their clothes every two seconds!

This is where Little Kameleon comes in. A Brussels webshop that offers trendy preloved fashion for kids aged 0-12 years and toys. Now you can shop for quality children’s stuff without burdening the planet.

Clothing too small or toys waiting for a new playmate?

Do you have a pile of too-small-but-perfect clothing and shoes after every season? Or too many non played toys? You can now sell these via Little Kameleon. That is how it works.

Quality first

Trendy clothing for children? Of course! What child doesn’t dream of superheroes or popular cartoon characters? What about dress-up, party outfits or crazy costumes? You can also find these pieces at Little Kameleon.

At Little Kameleon, impeccable quality come first – above all else. Only clothing, shoes and toys that meet our high-quality requirements make it into the webshop.

Affordable within and outside Brussels 

The Little Kameleon studio is located at the bustling site of See U were you can pick up your order*.

*For orders of Brussels clients, you can also choose delivery@home. We rely on our bike messenger service Urbike, via MyMarket, to deliver our packages of preloved trendiness to new happy fashionistas (m/f/x) in Brussels. Bpost delivers the packages outside of Brussels.

At Little Kameleon, families can shop locally, sustainably, circularly…and affordably too. 

With love from Brussels,


Head Kameleon

Our love for Brussels is very strong! That’s why we’d love to inspire you with other cool sustainable organizations and initiatives within the city.

  • Babytheek: Here you can borrow baby equipment.
  • Orybany: a store in the heart of Brussels where you find eco responsible gifts of local designers. They regularly organise creative workshops as well.  
  • Mic Mac Minuscule: Everything for babies – pre-loved, upcycled & sustainable. Personally collected for you. Aude Goovaerts is the Mic Mac Madam in Brussels.
  • VZW No Way Back: Not only works for a green Brussels but also for a Brussels where water waste doesn’t stand a chance.

Last but not least, the clothes that are not sold go to the VZW Aquarelle. This non-profit organisation offers medical-social support (post and prenatal) to women with a migrant background and who live in precarious conditions.